Nation’s pretzel leader to offer free original pretzels and exclusive sweepstakes, bring back ’90s treats throughout the year in honor of its 30th anniversary
Pasadena, CA (RestaurantNews.com) The beloved snack concept Wetzel’s Pretzels is celebrating its favorite day of the year — National Wetzel Day — on Friday, April 26, and turning the fun up a notch in honor of its 30th anniversary.
To kick off the National Wetzel Day festivities, Wetzel’s will give away one FREE Original Pretzel per person across all participating locations nationwide from 3 p.m. until close. Wetzel’s is proud to be giving away one of their iconic, Original Pretzels to each fan on April 26th to commemorate the pretzel that shaped their brand history and laid the foundation for their success that’s going on 30 years strong.
“There’s no better way to celebrate 30 years than our favorite day, National Wetzel Day, allowing us to give back to our beloved fans who are the reason for our storied journey,” said Wetzel’s Pretzels Head of Marketing Hillary Frei. “From our small roots as a tiny SoCal pretzel shop way back in 1994 to where Wetzel’s has gone, it’s remarkable, and we want all of our fans to join us in celebrating our birthday all year long. Wetz Party!”
The craveable So-Cal brand will keep the party going by offering an exclusive “birthday” sweepstakes where the ultimate pretzel fans can enter for a chance to win an appearance from a Wetzel’s Pretzels Food Truck at their next birthday party! The 30th birthday celebrations on National Wetzel Day don’t stop there. Fans can continue to say, “Wetz Party!” by entering for a chance to be one of FIVE lucky winners to win FREE Wetzel’s Pretzels for a YEAR. Visit http://www.wetzels.com/wetzparty for all details.
Every Wetzel’s Pretzels bakery lives by the original vision of its founders — that each super-premium pretzel be crafted from fresh dough and baked in-store consistently throughout the day, to ensure sweet or savory perfection for each guest, regardless of when the craving for a pretzel strikes. This foundation of freshness, commitment to using high-quality ingredients and focus on modern menu development has contributed to its industry-leading AUVs, a record store pipeline and an ever-growing fanbase.
For more information on Wetzel’s Pretzels, visit Wetzels.com.
About Wetzel’s Pretzels
Providing a fun, fresh take on soft pretzels, Wetzel’s Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel’s Pretzels has grown to 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and “gram-worthy” snacks. As the nation’s leading pretzel chain, the franchise has received numerous accolades, most recently being named a Yelp 2024 Brand to Watch, a 2023 Top Food Franchises, 2023 Top Recession-Proof Franchises and Culture100 lists by Franchise Business Review.
Contact:
Courtney Sybesma
Champion
csybesma@championmgt.com
