The recently awarded, fast-rising tequila is stepping in loud—racking up wins, turning heads, and raising the bar across spirits and culture.

SAN FRANCISCO, May 16, 2025 /PRNewswire/ -- León Y Sol Tequila isn't just a rising star—it's the brand shaking up the tequila game with bold flavor, fearless presence, and a fast-growing cultural footprint. In a category built on tradition, León Y Sol honors its roots—but makes it loud, modern, and unapologetically confident.

In just one month, León Y Sol earned a rare double Silver win—awarded for both its Reposado and Blanco expressions—at the 2025 Agavos Awards. The momentum continued with additional Silver and Bronze medals at the San Francisco World Spirits Competition (SFWSC), reinforcing the brand's rising reputation in the world of premium tequila.

But this tequila doesn't just collect medals—it moves culture.

León Y Sol is now the official sponsor of the 2025 BET Awards Party thrown by Empire Records, taking place in Hollywood on June 8, where it will take the stage alongside the boldest names in entertainment. The brand also forged a multi-year partnership with EMPIRE, the largest independent record label in the U.S., creating powerful moments that bring together music, storytelling, and celebration—from red carpet events to exclusive artist experiences.

"We know the rules of the game—but we're not here to play it safe," said Bobby Marhamat, CEO of León Y Sol. "We're here to raise the bar for what tequila can be—on the shelf, at the bar, and in the culture."

With over 3,500 retail and on-premise placements nationwide, León Y Sol is gaining momentum fast. Crafted from 100% Blue Weber Agave, it's additive-free, gluten-free, non-GMO, and made using traditional Mexican techniques with a clean-label approach. Designed for those who demand more—from taste to transparency.

León Y Sol isn't just premium tequila. It's a movement. A voice that doesn't whisper—it roars.

ABOUT LEÓN Y SOL TEQUILA

León Y Sol is more than a tequila—it's a lifestyle brand rooted in tradition and bold self-expression. Handcrafted in the Highlands of Jalisco and born in California, each bottle merges heritage and design, ritual and rebellion. Our award-winning tequilas are made with 100% Blue Weber Agave, and are always additive-free, non-GMO, and gluten-free. Whether you're sipping solo or celebrating with your crew, León Y Sol is for those who live with fire, speak their truth, and toast to the moments that matter.

Media Contact:

Elisa Rocha

949.677.4878

395320@email4pr.com 

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SOURCE Leon Y Sol, Inc.